Featured deployment
A Cincinnati-born fitness brand · 30+ locations · live and running
Body Alive's corporate team was drowning in busy work. So we built five AI agents that never sleep.
Body Alive grew fast, from a Cincinnati studio into 30 plus locations across the Midwest. The inbox, the DMs, the SEO work, the ad spend, the trademark watching. None of it scaled with the team. So 513 AI built five custom agents into the actual stack, and they're still running today.
The numbers, since day 60
Live data, still running30+
Locations covered
One stack, every studio
~70%
Of inbound auto-resolved
DMs, emails, web chat
12 hrs/wk
Manager time saved
Across every location
1,200+
info@ emails / week
Trending up monthly
#1
AI-search visibility
Key terms in market
60 days
To measurable lift
Shipped, not slideware
A note from Paul
“Our corporate team isn't drowning anymore. The inbox gets answered, the SEO stuff just happens, our ad spend is dialed in, and we even have one of these things flagging trademark issues for us. The bill is a fraction of what we used to pay agencies to do all that. And honestly, the work is better than what we were getting before.”
Paul Bain · Owner, Body Alive Fitness
What the team was up against
Growth was the good news.
Keeping up was the hard part.
Body Alive started in Cincinnati and grew fast. Into Northern Kentucky, then across the Midwest, then nationally. With 30-plus studios came 30-plus phone lines, 30-plus Instagram inboxes, an info@ address that filled up by 9 AM, and a corporate team that wasn't going to scale linearly with the brand.
30+
phone lines
30+
Instagram inboxes
9 AM
info@ full by
So we built our own. Agents that actually knew the Body Alive brand, the class schedule, the locations, the way the team talks to members. Not bolted-on widgets. Built in.
What we shipped
Five custom agents. Built into the stack.
We didn't pull anything off a shelf. Each agent was built around how Body Alive actually runs. The schedule, the locations, the brand voice.
Custom
AI Assistant (Nova)
Lives inside Google Workspace + the CRM. Answers in the brand voice across DMs, web chat, and email.
Custom
AI SEO Agent
Drafts content, publishes via the CMS, tracks rankings on Google, ChatGPT, and Perplexity.
Custom
AI Inbox Leads Agent
Watches the company-wide info@ inbox. Triages every message. Escalates only what needs a human.
Custom
AI Google Ads Agent
Per-location ad spend optimization. Bids, audiences, creative rotation. All handled.
Custom
AI Trademark Infringement Agent
Scans the web for 'Hot Fitness' infringement. Drafts cease-and-desist responses for review.
Two of these architectures became 513 AI productized services, the AI Chatbot and the AI SEO Agent. The other three remain custom builds in the AI Ops Suite track.
The motion
60 days, end to end.
No 6-month consulting cycle. No 'AI strategy phase.' Provision, train, ship.
Week 1
Custom AI Assistant (Nova) provisioned in Google Workspace
An AI agent built into Body Alive's Google Workspace and CRM. Reads class schedules, knows the locations, answers inbound questions in the brand voice. Same Claude-powered architecture we now sell as the 513 AI Chatbot product.
Week 2
Custom AI Inbox Leads Agent stood up for the info@ inbox
An agent that watches the company-wide info@ inbox across 30+ locations. Triages every message, auto-replies to the routine ones, escalates the rest to the right human. Inbox overflow stopped being a fire drill.
Week 4
Custom AI SEO Agent went live
Local + AI-search visibility agent across every Body Alive location. Drafts content, publishes through the CMS, tracks rankings on Google, ChatGPT, and Perplexity. The same architecture we now ship as the 513 AI SEO Agent.
Week 6
Custom AI Google Ads Agent + AI Trademark Infringement Agent added
Custom builds in the AI Ops Suite track. One agent optimizing Google Ads spend per location, another scanning the web for 'Hot Fitness' trademark infringement and drafting cease-and-desist notices for review.
Day 60
Steady-state hit
~70% of inbound (DMs, info@ emails, site chat) handled without a human. Managers got ~12 hours of their week back. Body Alive ranked #1 in AI-search results for several core terms in its market.
“We have five of these things running across thirty plus locations. They handle work I used to pay two agencies and three corporate hires for. Same output, fraction of the cost, and they don't take vacation.”
What's next
More productized agents on the way.
Two more of Body Alive's internal agents are being productized for 513 AI clients. We'll update this page with numbers as they land.
Coming soon
AI Receptionist
Same voice-agent stack we're piloting on the corporate line at Body Alive. Ships to other clients later this year.
Coming soon
AI Lead Reactivation
Wakes up the dormant trial leads from 2024–25 across every Body Alive location.
See what this could do for your business
Your business
is next.
What we built for Body Alive, we now ship as productized services. We have room for four or five new clients this month. Apply for the next opening and we'll come back with a 15-minute slot.